Showing posts with label cats. Show all posts
Showing posts with label cats. Show all posts

Monday, October 27, 2008

Cat Litter is the New Ethanol

The word on the street—typified by chants of "Distill, baby, distill!" (hat tip: O'Chihak)—is that the future of Iowa's economy is all about ethanol. But in my opinion, that ain't nothing but a bunch of bollocks.

Rather, it is my firm belief (and that of all within brumpelstiltskin) that Iowa's future fortunes will ride the coattails of a Muscatine-based company named GPC Pet Products.

But before I go on, allow me to briefly explain how we came upon this discovery. It all began with my decision (last month) to adopt two of my feline siblings, Dickens and Dolly, from my parents. Once they'd moved in, I had to buy cat food, toys, scratching posts, nail clippers, and litter. It was the latter item that brought me to GPC.


If it's yellow, let it mellow; if it's litter, flush it down the...

For litter advice, I turned to the experts at my favorite pet depot, who recommended the GPC product, "World's Best Cat Litter" (WBCL). Incredulous at first, I honed it on their slogan:

The only litter good enough to be called "World's Best".
"World's Best"? How on Earth do they back up such a boast? For starters, WBCL is naturally made (from corn kernels), safe, clumping, long-lasting, odor-controlling, biodegradable AND...wait for it...flushable! If you don't believe me (or even if you do), please click below to view the official product demo video:



To put all these claims to the test, I purchased a 7-lb bag of WBCL and instructed D & D to do their worst. Five weeks later, I'm pleased to report that all three of us are extremely satisfied with the results. Granted, unlike the demo salesman, I've yet to eat the litter, but I do feel qualified to assess the video's other claims.
As suggested, WBCL is indeed dry, dust-free, and clean-feeling; highly absorbent and clumpable; odor-repelling and—insofar as cat litter goes—quite pleasant-smelling (not unlike the scent of home-brewed beer).

I’m also impressed by its longevity and cost-effectiveness. To be clear, WBCL is quite expensive up front—I’ve spent $20.12 so far on just two 7-lb bags—but after six weeks I’ve still got a half bag left, and thus fully expect to make it a full two months off a Jackson plus change. For comparison, the previous brand I purchased (a 10-lb bag of “Better Valu”, sold at a gas station) cost only $2.63, but stunk to high heaven and needed to be changed after about a week. So, at $20.12 per two months versus $2.63 per week, the long-term costs are essentially even.

"Litter" in name only
Personally, though, my favorite aspect of WBCL is its apparent earth-friendliness. Whereas the “Better Valu” scenario detailed above would add about 40lb of litter to the landfill each month; WBCL is biodegradable, flushable, and therefore necessitates zero new trash.


So, if you own a cat (or know someone who does), please consider using (or recommending) WCBL. If enough of us do so, we may just break Iowa's economic dependence on local oil.


*Admittedly, it makes brumpelstiltskin slightly uneasy that California—a very environmentally progressive state—"discourages" the flushing of cat litter (a fact denoted by an asterisk on the WBCL bag), but unless evidence emerges that doing so is somehow environmentally-unfriendly, Mic's Tape will continue to use, flush, and endorse WBCL with relish.