Monday, October 27, 2008

Cat Litter is the New Ethanol

The word on the street—typified by chants of "Distill, baby, distill!" (hat tip: O'Chihak)—is that the future of Iowa's economy is all about ethanol. But in my opinion, that ain't nothing but a bunch of bollocks.

Rather, it is my firm belief (and that of all within brumpelstiltskin) that Iowa's future fortunes will ride the coattails of a Muscatine-based company named GPC Pet Products.

But before I go on, allow me to briefly explain how we came upon this discovery. It all began with my decision (last month) to adopt two of my feline siblings, Dickens and Dolly, from my parents. Once they'd moved in, I had to buy cat food, toys, scratching posts, nail clippers, and litter. It was the latter item that brought me to GPC.


If it's yellow, let it mellow; if it's litter, flush it down the...

For litter advice, I turned to the experts at my favorite pet depot, who recommended the GPC product, "World's Best Cat Litter" (WBCL). Incredulous at first, I honed it on their slogan:

The only litter good enough to be called "World's Best".
"World's Best"? How on Earth do they back up such a boast? For starters, WBCL is naturally made (from corn kernels), safe, clumping, long-lasting, odor-controlling, biodegradable AND...wait for it...flushable! If you don't believe me (or even if you do), please click below to view the official product demo video:



To put all these claims to the test, I purchased a 7-lb bag of WBCL and instructed D & D to do their worst. Five weeks later, I'm pleased to report that all three of us are extremely satisfied with the results. Granted, unlike the demo salesman, I've yet to eat the litter, but I do feel qualified to assess the video's other claims.
As suggested, WBCL is indeed dry, dust-free, and clean-feeling; highly absorbent and clumpable; odor-repelling and—insofar as cat litter goes—quite pleasant-smelling (not unlike the scent of home-brewed beer).

I’m also impressed by its longevity and cost-effectiveness. To be clear, WBCL is quite expensive up front—I’ve spent $20.12 so far on just two 7-lb bags—but after six weeks I’ve still got a half bag left, and thus fully expect to make it a full two months off a Jackson plus change. For comparison, the previous brand I purchased (a 10-lb bag of “Better Valu”, sold at a gas station) cost only $2.63, but stunk to high heaven and needed to be changed after about a week. So, at $20.12 per two months versus $2.63 per week, the long-term costs are essentially even.

"Litter" in name only
Personally, though, my favorite aspect of WBCL is its apparent earth-friendliness. Whereas the “Better Valu” scenario detailed above would add about 40lb of litter to the landfill each month; WBCL is biodegradable, flushable, and therefore necessitates zero new trash.


So, if you own a cat (or know someone who does), please consider using (or recommending) WCBL. If enough of us do so, we may just break Iowa's economic dependence on local oil.


*Admittedly, it makes brumpelstiltskin slightly uneasy that California—a very environmentally progressive state—"discourages" the flushing of cat litter (a fact denoted by an asterisk on the WBCL bag), but unless evidence emerges that doing so is somehow environmentally-unfriendly, Mic's Tape will continue to use, flush, and endorse WBCL with relish.

6 comments:

axe said...

Here is another recommendation for slimmer cats that don't exert so much downward force on their litter box:
FelinePine

Jessica said...

The real question is, after using WBCL, can D & D type like Little Tom?

brumpelstiltskin said...

Axe, Feline Pine looks like a great product, but can you eat it? Also, I’m shocked you’d support a Florida-based company over Muscatine’s finest. Seriously, are you a Hawkeye or a Gator?

Jessica, I was going to take all the credit, but I must come clean: D & D not only type now, they actually co-wrote this article!

axe said...

Florida is much more of a swing state than Iowa this year so a portion of my Feline Pine purchase goes to support Barack's efforts in Florida. Are you a McCain backer?

Jessica said...

Axe, you're ridiculous! What does Feline Pine have to do with Florida's support for Barack? What the world?

Unknown said...

Love your image of the corn stalk growing out of the litter box. That is hilarious. First and foremost, thanks for your purchase and interest in World’s Best Cat Litter™. We really appreciate your taking the time to write and post this review and glad you got a chance to watch our video starring “little Tom.”

This is Drew with World’s Best Cat Litter™– I’m here to make sure that we are doing a good job of paying attention to and following-up on all things about World’s Best Cat Litter™ on the internet. For the past few months we have been putting together a list of some of the best blogger reviews, posts and write-ups on World’s Best Cat Litter™. We’re always eager to hear customer feedback to make sure we are delivering the highest quality experience for owners and their cats through the delivery of a superior performing product.

It was great to hear that you, Dickens, and Dolly have all had a great experience in using World’s Best Cat Litter™ and that you believe in the future of our company. If you would like, we would love to send you a bag of World’s Best Cat Litter™ for free as well as a little more information on why it is a superior choice for you and your cats. If you would provide a mailing address by sending it to drewwbcl@gmail.com, we will send you a bag right away! We ensure full confidentiality of your contact information and will not send you any unwanted materials. Thank you for your interest in World’s Best Cat Litter™.

Very Best,
-Drew