Yellow Beer Challenge

Between the ages of 18 and 24, I made the unlikely transition from bar-shunning teetotaler to pub-rating beer enthusiast.

While my taste in beer has no doubt become a bit snooty—take my infatuation with imperial stouts—I like to think myself less a snob than a fan of the craft as a whole.

As such, it was an absolute privilege to partake in the first ever "Yellow Beer Challenge" (YBC), held on Jun 28, in which myself and seven other imbibers faced off in a blind taste test of various American light beers.

When asked why he created the YBC, the event's founder/emcee (code name: "Seamus O'Chihak") put it this way:

Look, any geek off the street can tell a Surly Darkness from a Lindemans Framboise. But if your palate's refined enough to distinguish an Old Milwaukee from a Michelob Golden, well, then you've shown me something.

The rules were simple. First, O'Chihak unveiled his five mystery brews, each in its own unmarked container; and second, he handed each participant a list of nine possible brand identities. We then tasted, described and guessed the identity of each beer. Finally, when all five had been sipped, we ranked them from 1 (best) to 5 (worst).

The results are summarized below (beers listed, from left to right, in order of presentation). Included in the data table are the percentage of raters who correctly identified each beer; the final YBC rankings; and, for comparison purposes, each lager's rating on the "beer connoisseur" websites Beer Advocate (BA), given in letter grades, and Rate Beer (RB), given in percentiles from 0/worst to 100/best:

As you can see, despite being the clear "critical" favorite, LaCrosse could only muster a disappointing tied-for-third finish. Rather, the event's big winner turned out to be PBR, which basically "blue" away even its closest competitor, Bud Light, which itself managed an impressive Silver despite a "0th percentile" rating from Rate Beer.

Interestingly—nay, fascinatingly—while our panel of eight deemed PBR best and Busch Light worst, an astounding 63% of judges wrongly identified the taste of Busch Light (the worst beer) with the name of PBR (the best beer)! By contrast, not one judge correctly identified PBR as PBR. This finding suggests an intriguing phenomenon. Namely, while people seemed to intellectualize PBR as being the worst (e.g., "This beer tastes like crap—it must be PBR" or "This beer is great—it can't be PBR"), their more primal instincts (i.e., taste buds) told a different story altogether.

Equally captivating were the judges' descriptions. For instance, one rater described LaCrosse as "an unfortunate beer, with a hint of misery, that finishes despite your best effort", while another judge, in reference to Busch Light (which he mistook for Icehouse), remarked, "I'd pay $18.95 a case and drink it in high school".

On a personal note, I was proud to learn that I completely mixed up my three favorite lagers: identifying PBR as Busch Light, Busch Light as LaCrosse, and LaCrosse as PBR. Call me crazy, but in the perfect symmetry of such a failure, I can't help but feel like a success.